How phone-led sales actually works in 2026.
Written for the people who make the calls and the people who run them. No case studies with invented clients, no “studies show that” without a source — where a number appears, you get the arithmetic it came from.
Latest writing
Four different moments in a sales team's week — from building the list, through the call, to paying the commission.
- Running a team28 August 2026 · 8 min read
Sales commission: four models, four traps
A commission plan is the strongest document in the company — people do what you pay them for, not what the strategy deck says. Each of the four common models rewards something different.
Read - Data and law27 August 2026 · 9 min read
B2B calling lists and GDPR
“Am I allowed to collect these numbers?” comes up in every conversation about lead generation. The answer is not yes or no. It is: on what legal basis, and did you send the notice you owe.
Read - Selling26 August 2026 · 7 min read
What a hand-built call list actually costs
Nobody puts this line in the budget, because no invoice arrives for it. So let us price it the way any other cost gets priced: from stated assumptions you can swap for your own.
Read - Tooling25 August 2026 · 8 min read
Calling CRM vs Pipedrive and HubSpot
The popular CRMs start once you already have the contact. A team working the phone spends most of its day before that moment — and that part of the day is the part nothing covers.
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